Three founders. One mission:
making the Mittelstand future-ready.
Computer science, software engineering, and business — combined with experience from global enterprises. Now in service of the Mittelstand.
The people behind SimplifieD
Three founders. Artificial intelligence, software engineering, and business. Combined nearly 20 years of experience from global enterprises — now for the Mittelstand.
Gabriel Michelberger
Managing Director
Oliver Bührer
Managing Director
Markus Dieing
Managing Director
Gabriel Michelberger
Managing Director
Your expert for AI & software architecture
- B.Sc. Computer Science
- 8+ years software development
- 6+ years cloud architecture
- 6+ years digital process optimisation
- 3+ years applied AI & automation
B.Sc. Computer Science (focus on robotics & AI). Almost 8 years at ZF Friedrichshafen AG — IoT, cloud architecture, AI, autonomous systems. Uses the latest AI tools every day, both in his own work and with clients.
LinkedIn profileOliver Bührer
Managing Director
Your expert for software & AI
- B.Eng. Automotive Information Technology
- 8+ years software development
- 6+ years software dev. coordination
- 2+ years applied AI & automation
- 2 business apps launched
Automotive Information Technology (HTWG Konstanz). Over 8 years at ZF Friedrichshafen AG — from software development and cloud infrastructure to technical project leadership for autonomous systems. Has worked on factory floors since his teens and knows our clients’ world from first-hand experience.
LinkedIn profileMarkus Dieing
Managing Director
Your expert for business & processes
- M.A. Business Development
- B.A. Business Administration
- 8+ years process management
- 7+ years business development
- 2+ years applied AI & automation
Master’s in Business Administration with a focus on corporate development. Experience at ZF Friedrichshafen AG (managing a software portfolio of 280+ projects) and Carl Zeiss Meditec (market intelligence). Thinks in business models, data, and strategy.
LinkedIn profileIntelligence
Engineering
& Operations
From ZF Friedrichshafen AG to the Mittelstand
Our story in four chapters.
Computer scientists and engineers meet at ZF Friedrichshafen AG — one of the world’s largest automotive suppliers. Cloud infrastructure, AI models, software architecture, data strategy. This is where we learned how global enterprises build complex systems.
Enterprise know-how built up
Computer scientists and engineers meet at ZF Friedrichshafen AG. Cloud infrastructure, AI models, software architecture, data strategy — this is where we learned how global enterprises build complex systems.
The Mittelstand is missing the right partners
The Mittelstand is missing the right partners
Not because there’s a shortage of will — but because the right partners are missing. Consultants who run the slide deck and leave. Tool vendors pushing their own products. AI agencies that ride the hype without real engineering depth.
SimplifieD Solutions is founded — with one clear conviction: mid-sized companies can compete with the big players, if they have the right partner. A partner who doesn’t just advise, but also delivers. Who runs the numbers before a single euro is invested.
SimplifieD Solutions is founded
SimplifieD Solutions is founded — with one clear conviction: the Mittelstand can compete with the big players, if it has the right partner.
30+ projects. One promise.
30+ projects. One promise.
Over 30 companies in mechanical engineering, construction, and manufacturing trust us. And we’ve made ourselves a promise we keep on every project:
“We only implement what demonstrably pays back within twelve months.”
AI for people
Honest. Close. Secure.
Three words. Our whole promise.
Honest
Always the best solution for you.
- Vendor-independent, solution-open
- ROI calculation before every project
- Willing to say no when it doesn’t pay off
Close
On equal footing. Not on hold.
- Dedicated point of contact
- Fast response times
- First-hand industry know-how
Secure
Cost cap. Measured outcomes. No surprises.
- Fixed price on every project
- Transparent impact measurement
- Payback within 12 months
What sets us apart
Not another AI agency. The partner you’ve always wanted.
Rides the AI hype
Computer scientists & engineers with enterprise experience since 2016
Advises and disappears
Advises AND implements — all from one partner
Sells their own tools
Fully vendor-independent — always the best solution for you
Surface-level strategies
Data-based ROI calculation on every use case
No industry know-how
Years of in-team experience from high-tech SMEs to large engineering groups
SimplifieD in action
Workshops, talks, and projects — the way we work with our clients.
Leadership workshop: AI & automation
Team SimplifieD at a workshop
Leadership workshop: full house
Workshop: introduction & agenda
Workshop venue
Workshop: use cases & automation
Workshop: real-world examples
Workshop: AI tools overview
Workshop: discussion & exchange
Workshop: strategy & delivery
Workshop: networking
Workshop: wrap-up
Workshop: full engagement
Client presentation: AI & automation
Workshop: making AI practical
Talk: AI tools at work
Client event with SimplifieD
Networking & conversation
The founding team
After-event: team & guests
Talk: outdoor event
Talk in the auditorium
In delivery: AI engineering
SimplifieD Solutions
Talk: ESG & AI — digiZ Ostwürttemberg
Workshop: custom GPTs for business
Keynote: evening event
Client presentation: AI maturity
Talk: re-thinking HR with AI
Workshop: using ChatGPT effectively
Workshop: digitisation tools
Client event
Workshop: working it out together
Workshop: process analysis
Networking: sustainability & AI
Client presentation: AI & automation
Workshop: outcomes & next steps
Workshop: impressions
Workshop: participants
Workshop: presenting
Workshop: interaction
Workshop: conversations
Workshop: exchange
Workshop: collaboration
Workshop: group work
Workshop: summary
Workshop: final round
Client event
Meet us in person.
“I’ll take the time personally.”
Oliver Bührer
Managing Director
